New York–based Creative Director and Filmmaker focused on brand building, social storytelling, and global insight— shaped by experience across China and APAC.
He brings strategic and creative precision to 360 campaigns, with a platform-native mindset and a sharp sense of how people engage with content. His work taps into the cultural jet stream and connects with niche communities through authenticity. Char believes brands are built at the intersection of culture, storytelling, and strategy.
