DESCRIPTION

Conceptualized and lead this 360 campaign designed to instigate a beauty trend by leaning into the two perspectives best known to M·A·C— artistry and fashion week. Backstage at fashion week is the birthplace of innovation for MAC and this campaign produced and released real-time content around the world to position Powder Kiss as the hottest beauty trend and the latest innovation at M·A·C. M·A·CTV— the brand’s IGTV channel was the perfect driver for the launch of Powder Kiss, allowing us to plug the product into multiple runway looks across the globe and debut “Powder Kiss Streetstyle.” Filmed on location, in the four fashion capitols (New York, London, Milan and Paris,) bringing the brand’s latest must-have innovation for a test before its launch. This campaign earned $200,000,000 revenue in a 2-month span.