DESCRIPTION

Creative for M·A·C’s influencer event ‘#MACFIELDTRIP’ in Seoul, Korea. The 3-day event was aimed to create awareness in the APAC region around the brand’s iconic franchises and product customization. The field trip theme allowed us to create experiences that felt educational, experimental and entertaining. Influencers were first greeted with a breakfast at their hotel room that came with a Studio Fix professional shade-matching, followed by a Retro Matte Liquid Lipcolor customization lab, Fix+ customization experience, packaging personalization and closing dinner.