DESCRIPTION

Concept and creative for polaroid original’s modular trade show booth aimed to position polaroid as a modern lifestyle brand with a fun, creative shop-in-shop experience. To match the compact and portable appeal of polaroid cameras, the design and fabrication of the display is also compact and portable— the entire booth packs down into itself and print assets can be obtained locally, reducing overall environmental impact. Presenting the brand to potential buyers in this manner effectively allowed retailers to imagine how the customizable brand presence could be placed within their retail environment.