DESCRIPTION

Lead all Pride 360 campaigns and events from 2017 through 2020 at M·A·C. M·A·C Loves Pride annual campaigns intended to amplify the brands historical and ongoing support of the LGBTQIA+ community and featured events, celebrities, entertainment, activations, makeup services, and more scattered throughout Pride festivals around the world. While heavily focused on events, M·A·C Loves Pride campaigns also required an in-store, social and digital 360 strategy to unite the brands presence at Pride events globally— which included float designs, LA Pride Festival stage design, casting of celebrities, entertainers and influencers, costuming, branded giveaways, collaterals and more. Although M·A·C sponsors New York Pride and is the main sponsor at LA Pride, thanks to the 360 campaign and branding system, every year regions were empowered to adopt M·A·C Loves Pride for a global reach that marched along with more than 20 Pride demonstrations annually, from US cities all the way to Madrid, London, Rio, Sydney and Taiwan.