DESCRIPTION

Lead this 360 campaign and all fashion collaborations at M·A·C from 2017 through 2020. M·A·C partnered with gender-fluid fashion designer, Harris Reed, in an awareness campaign celebrating gender fluid beauty and challenging the status quo. By shining a spotlight on young talent whose values align with M·A·C’s, as well as many Gen Z consumers, the brand appealed to a new and younger audience by highlighting Reed's own personal story and aesthetic- through designs, illustrations quotes and their own unique tone of voice. The campaign is an honest, aspirational montage highlighting Reed’s own personal views on beauty and style and how self-expression connects to their journey as an up-and-coming fashion designer.