DESCRIPTION

Lead creative on the 360 campaign for the 25th anniversary of Viva Glam. The brand wanted to present a new generation of ‘Glambassadors’ as the M·A·C Viva Glam Fund expanded to include supporting reproductive rights and the empowerment of women and girls. The cast of 16 were selected from around the world to best represent the new and continuing focuses of the M·A·C Viva Glam Fund, while the campaign intended to amplify their work, experiences and personalities. The 25th anniversary celebrated a major milestone for the fund, which had just raised over $500,000,000, it was important to boldly communicate the history of Viva Glam while driving relevance to a new generation.